As someone who loves LEGOs, I know firsthand that LEGO sets and bricks are not cheap. And if you have kids, chances are your kid’s Christmas or birthday gift list probably contains some LEGO toys. After all, it has been a beloved toy for generations. From beguiling towering skyscrapers to crafting intricate Star Wars spaceships, there is something about the tactical nature of LEGO bricks that captures the imagination of children and adults alike. <\/p>\n\n\n\n
Despite the price tag, LEGO sets remain hugely popular. According to National Geographic Kids, about 28 LEGO sets are sold each second during the Christmas season.<\/p>\n\n\n\n
People may happily pay more than a car’s monthly installment for one of the best Technic LEGO sets<\/a>. Just take a look at the LEGO Vintage Airport Shuttle Monorail, priced at almost $7,000 on Amazon. LEGO Duplo Feuerwehr-Haputgquartier costs $3,151, and the Ferrari LEGO 1\/17th<\/sup> F430 Spider sells at about $3,000. <\/p>\n\n\n\n Why are the best LEGOS<\/a> so expensive, and are we paying too much for LEGO toys?<\/p>\n\n\n\n In this article, I will explore the various factors that contribute to the cost of Lego sets and provide some insight into what makes these toys worth the investment. <\/p>\n\n\n\n LEGO is known for its precision engineering and attention to detail. Each mold is precise; it is accurate within 0.004 mm, which is ten times narrower than a single human hair. In addition, each LEGO brick has three numbers that indicate the mold’s position and which mold was used to produce it. With the numbering system, a faulty mold is quickly discovered and fixed. The accuracy level is so high that only about 18 bricks in every million manufactured do not meet the company’s exceptional standards.<\/p>\n\n\n\n That is why LEGOS from different sets are compatible with each other. Even a LEGO brick from 1958 is well-matched with LEGO bricks bought today. If a piece breaks or is lost from your favorite LEGO set, LEGO can replace that one element. It is not like a jigsaw puzzle with a noticeable gap where the missing piece should go or a toy that no longer functions because of the missing piece. You need not purchase a complete set again, only the missing piece.<\/p>\n\n\n\n Manufacturing millions of LEGO bricks and elements that fit together is something competitors need to overcome. The price tag may be high, but considering that the expensive LEGO toys parents bought their children as gifts will still be playable for their grandchildren and grandchildren’s kids to enjoy.<\/p>\n\n\n The number of pieces in a LEGO set influences the cost and, therefore, the price you pay. The price of LEGOS has decreased since 40 years ago. In 1985 a LEGO brick cost about 40 cents per brick; today, it averages 10-12 cents per brick. LEGO sets were also smaller; the content averaged between 500 and 800 pieces in the 1980s compared to today’s gigantic sets.<\/p>\n\n\n\n LEGO Architecture, LEGO Star Wars, and other themes have LEGO sets that contain thousands of pieces. For example, the hard-to-find Taj Mahal consists of 5923 LEGO pieces and costs about $400 brand new, whereas the 4,016 pieces LEGO Death Star 75159 is sold for about $500.<\/p>\n\n\n Receiving LEGOS as a gift is not just getting another toy; it is an adventurous and delightful experience with educational value that keeps kids entertained for hours. LEGO is probably the favorite toy brand in the world for many kids\u2026and adults too.<\/p>\n\n\n\n In 2015 LEGO overtook Ferrari as the world’s most powerful brand, according to BrandFinance<\/a>. In addition, LEGO’s excellent marketing has made them the #1 toy brand globally, with an estimated $7.51 billion brand value.<\/p>\n\n\n\n Their marketing secret may be good experiences and happy stories people associate with LEGO. Ask any AFOL (adult fan of LEGO), and they will have a story to tell about their first LEGO experience.<\/p>\n\n\n\n LEGO is dedicated to its mission of inspiring and developing the builders of tomorrow.<\/p>\n\n\n Produced in 1979, LEGOLAND Space was LEGO’s first theme, and Star Wars was their first licensed theme. As a result, LEGO collaborates with highly popular brands like Star Wars, Indiana Jones, Winnie the Pooh, Toy Story, Harry Potter, and Marvel, which means high licensing fees. \u00a0Although licensing fees may form part of the cost the end consumer pays for their LEGO set, most costs come from the number of pieces in a set.<\/p>\n\n\n\n Exclusive rights to brands like Star Wars also means it is only available in LEGO if you want to build a Star Wars building blocks model. These licenses allow kids to develop their favorite stories and relive the movie adventures with roleplaying fun.<\/p>\n\n\n LEGO is made from thermoplastic, which is known for its strength and durability. The specific plastic, acrylonitrile butadiene styrene, is a petroleum product. It means the raw material pricing is related to crude oil’s price increase or decrease.<\/p>\n\n\n\n The LEGO molds are designed to endure multiple assembling and disassembling without losing functionality. You only need to walk barefoot on a LEGO brick to experience its sturdiness.\u00a0 They are pretty easy to clean<\/a> as well.<\/p>\n\n\n\n At the Open University, engineers put a 2 x 2 LEGO brick in a hydraulic press to measure how much pressure it can take before it breaks or changes its form. Dr. Ian Johnston discovered that a LEGO brick could withstand 4,240 Newtons, equivalent to 953.1899-pound-force or 375,000 LEGO bricks. So theoretically, the bottom LEGO brick should withstand a LEGO tower 2.17 miles high.<\/p>\n\n\n LEGO does not lose its value as a secondhand toy. On the contrary, it may even increase in price.<\/p>\n\n\nWhy the High Price for LEGO Products?<\/h2>\n\n\n
Attention To Detail<\/h3>\n\n\n
Size of LEGO Sets<\/h3>\n\n\n
Brand Building<\/h3>\n\n\n
Licensing Fees<\/h3>\n\n\n
High-Quality Material<\/h3>\n\n\n
Resale Value<\/h3>\n\n\n
Are LEGOS Worth More Than Gold?<\/h2>\n\n\n